When it comes to giving your business a competitive edge, technology can go a really long way. When it comes down to it, the faster your business is traveling down the information highway, the quicker it will get to the finish line, which means securing more contracts and more business than your direct competitors. At the end of the day, technology can be leveraged to benefit your business in a number of different ways. Whether you want to use technology to communicate with your core demographic or to keep better track of internal financial information, like cash flow, having the power of technology to keep your business’ iron hot at all times is incredibly important, especially in this day and age. Here are five ways to leverage technology in your business.
- 3D printing. With the advent of 3D printing, businesses can now create models and prototypes of products and innovations, which can shave off up to six months of initial production time. In the old days, businesses had to spend multiple months creating and re-creating prototypes. When it comes to beating the competition on releasing a certain product, having this big of a head start is groundbreaking.
- Unified messaging. Believe it or not, less than ten years ago people had this mindset – unified messaging: fact or fiction? Well, today all of our modes of communication can be accessed by multiple devices, which means that you don’t have to wait by a fax machine anymore. Not only that, but you can get email over the phone and other information on your tablet or smartphone. How can businesses leverage this type of technology? By having this much access to information, businesses can operate more efficiently and offer better customer support.
- VOIP. The advent of VOIP, or Voice Over Internet Protocol, was another milestone in business communication. With more advanced infrastructures and higher quality optic cables, businesses can now communicate wherever there is a WIFI network. Being free of the old fashioned phone line has literally given businesses of the 21st century wings with which to fly. By not having to travel half across the world for a business meeting, you can continually save your business money and resources, which at the end of the day can make your business much more successful – mainly because your business can be more places at once.
- Customer service software. With CRM, or customer relations management, software, you can get customers what they want in a shorter amount of time. This simple shift has given businesses an incredible amount of power over the competition. At the end of the day, by being able to track customer information and personal interests and likes, you can tailor your business to your customers preferences, which is exactly what the consumer of the 21st century wants in a company.
- Finance management. When it comes down to it, you can also leverage technology to keep better track of your business’ finances. Being able to automate many of these services can allow you to save money on accountants and other financial analysts. Plus, you can have better access and transparency when it comes to your business’ cash flow. At the end of the day, having a bird’s eye view of your business can give your company an enormous leg up in your prospective industry.