It seems that 2018 is going to be a really interesting year for the SEO industry. The fact that Google’s algorithm has more than 200 factors makes SEO nothing but a complex science. However, it is not the extent of what you know which makes it challenging but it is rather the ever-evolving nature of the different rules which keep changing the game. While it is true that search engines always work hard to boost the quality of search engine result pages, there are few ranking factors which shift shapes and there are others which wither away. The new ones arise from nowhere. Let’s take a look at the few prominent trends which are gaining momentum and how you should prepare for them.
#1: Rise of SERP features
Have you been assuming that the best way of organic ranking is to obtain as much traffic as is possible? If yes, think again! Nowadays, SERP features are stealing the attention of the searchers and clicks from organic listings. In case you check the evolution of Google SERP, you will find that you’ve been journeying from 10 blue links to something which makes you feel like you’re in some Brazilian carnival. You need to track those rankings within these SERP features, monitor them which show up for keywords and which are taking away traffic from you. You can use Rank Tracker to track the SERP features.
#2: Structured data
This is a method of formatting HTML which uses a definite vocabulary, prompts search engines how to interpret content and how to display the same in the SERPs. Structured data is not a ranking signal because it isn’t. The structured data allows you to improve search listings in different ways. It helps increase the CTR listings by at least 30%. If you’re someone who still sticks to Schema.org, you are going the right way. Schema’s step-by-step guide is one of the best places to start.
#3: The fastest will survive
Speed is important and it is one of the most important user experience factors. UX has an impact on rankings but how fast is your website’s user experience? Did you know that Google expects sites to load within 3 seconds? What can you do about it? Take Google’s page speed test, then launch Website Auditor and design a project. Go to ‘Content Analysis’ and mention the web page which you would like to test. Soon you would see a selection of few on-page factors. Click on Technical Factors and check the Page Speed. If you find any problem in doing this, just click on it for more explanation and advice on how to fix it.
Therefore, if you wish to stay updated with the predominant SEO trends in 2018, you should seek help of expert SEO services where skilled professionals will help you with devising the best strategy against your competitors. Take into account the above mentioned trends to follow the advice on how you can brave them.