Using video content is always recommended, especially for the small businesses that do not have large advertising or marketing budgets. All experts agree that using videos can be highly beneficial but a big problem is that many small business owners simply do not know what type of videos they can create. Sure, video content creation can be daunting but there are always ways in which you can use videos. Those below are great examples of that.
It is so much easier to introduce yourself, your business and mention what you do when you use video. This is why it is common practice these days to add such a video on the homepage of a website. You can visit site to see an example. Outline exactly what you do and the problems that you can solve for customers. All you need is 90 seconds. This is so much more effective than adding text that would say the exact same things as in the video.
Share Details About The Job
You can easily introduce yourself through an overview video but you do need a little extra to win an audience. This is why you can easily consider adding some extra detailed videos that will explain details about what services you offer or what product you sell. This offers the details most people want to learn about as they look at what a website offers.
You can see customer testimonials in so many businesses these days but how many times do you see video customer testimonials? Simply get people that love what you say and record them. This is highly effective, more than you saying anything about yourself. Every single genuine video testimonial has conversion power, as opposed to regular feedback text we see on so many pages these days. Those do not work and people do not care about them.
Educate The Audience
You want to establish the company as being an industry leader or a person as an influencer. This is a lot easier to do when you use video content. The leader can share knowledge and start educating the audience.
Many believe that such video content is only effective if the company promoted is related to technology. This is incorrect. Think about any industry and you can find ways to educate the audience. For instance, in fashion you can record tutorials on how to wear a tie. Share the knowledge you have and the entire brand gains exposure and awareness.
Share The Brand Creation Story
This type of video content is particularly useful for the smaller business. It can also work for a larger corporation but should be considered for the small business first. People are interested in the story behind a brand. With the large ones this information is widely available. With smaller businesses the only people that actually know are the founders. Take advantage of this and share the brand creation story in a video. This promotes authenticity and transparency, two qualities people do want to see.