Unless you’re Kool-Aid man, breaking into an entirely new scene isn’t easy (and if you are Kool-Aid man, what are you doing reading this article? Don’t you have some walled private property to destroy?) At any rate, the same goes for web marketing — new things are tough, and everyone could use a little guidance when they’re first starting out. Whether you’re brand new to the industry or just curious about the first steps of other web marketers, following are a list of tips for breaking into the world of web marketing.
Start Out Small
This may be intuitive, but it’s important to understand your limitations when it comes to web marketing and not to shoot for the moon on your very first campaigns. Of course, having lofty goals is a good thing as long as they’re attainable and they keep you motivated — but when you’re first starting out with web marketing, it’s important to keep it simple, try different strategies with different campaigns, and don’t get in over your head with too many clients.
Recognize/Analyze Web Marketing
Being a web marketer is convenient because (assuming you use the internet), you should be able to recognize familiar web marketing techniques in your day-to-day life. When you’re visiting different websites, try to identify web marketing in action; in time, if you start to look at everything online from a marketer’s perspective, you’ll intuitively start thinking more critically about the creativity and effectiveness of different strategies.
What’s more, if you’re active on Facebook and Twitter, it’s worth exploring the pages/feeds of some of your favorite companies, looking at the different web marketing tactics that they employ. Ultimately, this exposure can only serve to better enhance your skills as a web marketer.
Any successful marketing effort requires some basic knowledge of human psychology, and web marketing is no different. This is because in order to effectively market on the Internet, you’ll have to understand who your target audience is and how you can best appeal to them. What’s more, you’ll have to craft your client’s web presence around a certain brand image, and when it comes to your audience appeal, brand recognition can make or break your company. With this in mind, you should start thinking psychologically when you’re drafting web marketing strategies, and think from a marketer’s perspective as well as an audience’s perspective when you’re surfing the web.
Know Your Limitations
This goes hand in hand with the notion of starting out small, but it’s worth reiterating for the sake of your business: Know your limitations. One of the most important things for web marketers to have is the ability to know when they have enough clients. In truth, a lot of companies are in need of web marketing services, and while it may be tempting to try and recruit as many clients as possible right off the bat, this could (and often is) a destructive mistake. At the end of the day, not recognizing your boundaries can lead to toxic over-commitment that could ultimately compromise your other campaigns.
Samuel Ott is the Video Production Manager & a Web Marketer at Lift Division, a web marketing company located in Columbia, Mo, serving businesses across the nation.